
We’re proud to present our latest retailer in the U.S: SoHo store 3×1.
The name “3×1″ derived from denim’s standard weaving construction, 3×1 Right Hand Twill, and references designer Scott Morrison’s third venture following Paper Denim & Cloth (1999) and Earnest Sewn (2004). As a label, 3×1 is defined by transparency, value, and uniqueness with the one and only location at 15 Mercer Street housing a 4,000 sq.ft. retail and gallery space, an entire manufacturing facility as well as their 3,200 sq.ft. design studio.
Each pair of 3×1 jeans is created on site and tailored for the customer as Limited Edition, Custom Made or Bespoke. The fabric selection offered to customers consists of more than 70 unique selvedge denims from around the world (primarily for men), and as many as 65 varieties of denims and twills specific to women.
Besides jeans, this retailer carries selected design items, there among the Mutewatch. Check out the video from their launch party here!